12 July 2023
The Yankees are adding a patch to their pinstripes.
Beginning July 21, the Yankees’ home and away jerseys will feature a Starr Insurance patch on their left sleeves, marking the first time the team’s uniform has incorporated such an advertisement.
This season is the first that Major League Baseball has allowed teams to display corporate sponsor patches on uniforms. The Tigers, Guardians, Padres and Cardinals are among the others to add one.
The Yankees announced the move Wednesday by releasing images of Aaron Judge and Gerrit Cole in the new-look uniforms. The news elicited a strong reaction from Yankees fans, many of whom were similarly critical when the team added a Nike swoosh to its famed jerseys in 2019.
Starr, which began its partnership with the Yankees in 2018, is now the team’s signature partner, according to Wednesday’s announcement. Yankee Stadium will add Starr signage to its outfield wall in front of the home and away bullpens, and Starr will sponsor the daily presentations of the team’s lineup on social media.
The Yankees have declined to sell the naming rights of their home ballpark, sticking with the traditional Yankee Stadium.
July 21 is the team’s first home game of the season’s second half. The Yankees resume play out of the All-Star break on Friday, when they’ll kick off a six-game road trip against the Rockies and Angels.
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